As you most likely know ROI, means return on investment, and is the main and sometimes only reason you operate a business. Here at RU Searchable, we know you are looking for an immediate return on your SEO investment dollars and if you live and operate in Orange County, we know it’s expensive and every dollar counts. So let’s talk about how we can help you attain maximum ROI for your SEO dollars.
I assume you know that SEO, (or search engine optimization) is the process used to increase the search engine ranking. SEO includes many different tactics including: keywords and phrases, appropriate to and from links, well written and keyword rich articles and on-page or site optimization. An example would be “number one seo company in orange county”.
Since your business is based on sales and new customers, SEO is a great way to attract long-term traffic to your site. SEO (if done properly) can drive your site to the top of the search engines, which is where customers click most often. Studies show that if your site ranks below number 3 that you are losing more than 80% of potential customers. Try an sample search for my services and see where we rank. Type in: “number one seo company in orange county” and see what comes up.
How did I become number one in Orange County? Well, it’s a lot of work, but for you the business owner, a good place to start is with optimizing your own, existing site content and structure. One of the quickest ways to lose a customer is to have a web page that is slow loading or confusing. Often times, this is caused by having a server or site that is on a shared server or budget plan. However, this can be resolved by maximizing the efficiency of your site.
Many times the use of too many large pictures or graphics can cause you site to load slowly. You can still have your images; they just need to be optimized for loading considerations. I recommend using Photoshop to optimize your images before uploading them to your site. Contact RU Searchable, the number on seo company in orange county to find out how we can help you optimize your site for top SEO rankings today.
One other quick tip:
Make sure your click path is simple and no more than two clicks to purchase. If your customers get confused on the way to buying your product they will leave and buy from one of your many competitors. I like to go by the 5 year old rule whenever possible. That is, if my 5 year old Son can’t figure out how to buy on your site, then it’s not optimized properly.
Overall, if you want to be number one in Orange County like me, keep it simple and make sure your site is optimized to maximize your SEO dollars.
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